NO.5

SIGNATURE CITY RESTAURANT

A new restaurant concept in the heart of Istanbul sought a brand to capture its spirit as vibrant gathering place and green escape in the heart of the city. Backyard is a dynamic space defined by bold flavors, eclectic dishes, and an elevated atmosphere where community comes together.

PROCESS Strategy & Positioning / Brand Concept Development / Brand Narrative & Messaging / Visual Identity Development / Digital Design / Print Design / Packaging and Materials Design / Digital Design / Communications Design / Social Media Direction / Collaborations Consultancy / Brand Experience Design. In collaboration with '74STUDIO.